The high court of color, Pantone Color Institute has declared its Color of the Year for 2020 to be Classic Blue. In the social networking and communication space, neutralizing the emotions is important and this can be established by using blue color. Hence blue shades are great to accommodate people with color blindness.Īlso, hues of blue have a calming effect on the eyes and are well rendered on most of the mobile devices.Īccording to a SIMFORM study, about 38.6% of mobile applications are related to social networking and communication. The analysis shows that blue is the only color detectable to those suffering from color blindness. However, as per IRIS statistics, about 8% of all men and 0.5% of all women suffer from color vision deficiency or color blindness.
Red, Blue, and Green are well-known colors. I started doing further research on why these colors are trending and are these really the best color for mobile apps? Royal Blue (#246EE9) Shades and tones of these colors are explicitly seen in most of the latest applications. Color preferences differ from person to person, differ between age groups.Īs per my research, in the year of 2020, Royal Blue, Scarlet Red, and Mint Green colors are ruling the mobile applications.
Naturally, they are the as best color for mobile apps.Ĭolors have the unique ability to influence our moods and change our behavior. They attract more than 75% of the population. They are, Blue, Green, Red, and Purple color. Research conducted by Xerox Corporation and International Communications revealed thatĪs per KISS metrics, these four colors are preferable by people. We interact with the graphical elements and color does play an important role in interactions. It sets the mood of the application and helps in user indulgence and engagement. It definitely influences the first impression of the users. Colors play an important role, a great design is built around the color scheme using complementary and analogous colors. But based on my analysis so far, we can attribute the failure of most of these applications to the following reasons Importance of color in UX UI Designīeing a UI Designer, I believe the simplest thing we can fix without any expert help is the usage of the poor color scheme. I kept wondering, why? We must have installed mobile applications because we needed them, then what made us uninstall these apps? Did they not do what they promised us? Was the experience not that great? Was the UI not inviting? Have plans to create a mobile app? Contact the experts HERE today.įew reasons may be beyond our grasp. Of which, I believe, we uninstalled 56% of them within a week of installing them. Starting from easing our day-to-day chores to bringing the beauty of our thoughts to reality- mobile apps are everywhere.Īccording to the Statista report, we downloaded 204 billion applications on our mobile phones in 2019. It always amazes me what a small piece of technology, our mobile phone, and mobile apps can do to mankind. In this blog, we will find out what is the best color for mobile apps.
No doubt, when it comes to mobile app designing, color contributes more than just aesthetics.
It is more than just a coincidence that apps like Skype, Zoom, PayPal, Venmo, Facebook, Twitter, and LinkedIn are all a similar hue. Color plays an important role in how we perceive things.
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